2010 In Review: Christopher Kassulke, HandyGames
Gamers want to play for free
German mobile company HandyGames has long been an expert in the traditional Java publishing market, but 2010 saw it experimenting with new business models such as freemium, while also releasing on Android and Ovi Store.
A particular highlight was its Guns'n'Glory tower defence game, which did two million free and paid downloads across all platforms.
Christopher Kassulke is the company's CEO.
PocketGamer: What was the most significant event of 2010?Christopher Kassulke: Smartphones taking over the world!
What was the most significant event for HandyGames?Going mass market with our free and full featured games on platforms such as Android, iOS and Nokia Ovi was the most significant step for us in 2010.
What was your favourite mobile game of the year?Guns'n'Glory - this game simply rocks and entertains for hours. It's pure addiction. And, who doesn't want to be the bad guy? Somehow this game fits us perfectly.
What do you predict will be the most important trends in 2011?Freemium gaming. The old mobile gaming industry has to wake up and move full steam ahead to the mass market. Forget about consoles and PCs. Free mobile gaming is the future.
Over the past 10 years, the industry was happy with between 2-5 percent of mobile owners playing games. That meant 95-98 percent weren't playing at all. Now we're heading into the real mass market and the number of mobile gamers will explode.
Forget about the old paid market, demos, trials or subscription models. Mobile gamers want to play for free!
If you could enforce one New Year's resolution, what would it be?To be honest, I cannot make a New Year's resolution on the industry beside - watch out for us. HandyGames is coming!
Thanks to Christopher for his time.
You can keep up to date with HandyGames' doing via its website.
