Telefonica signs up for 100% Mobile portal
Player X's storefront is off to sunny Spain
Player X has announced the second operator deal for its 100% Mobile games portal and storefront.
Having launched on O2 UK last year, it's now going to be offered by O2's parent company Telefonica in its native Spain.
The deal involves a dedicated 100% section on Telefonica's emoccion portal, offering games from global and local publishers alike.
Try Before You Buy demos, and rental and pay-per-play pricing will feature, as they did on O2 UK's version. User ratings will also be incorporated.
"Telefónica is the second operator to launch 100% Mobile and we are confident the new site will significantly drive consumption and ARPU as we have successfully done so with O2 UK," says Player X CEO Tony Pearce.
The company says it plans to sign further deals in Europe this quarter for 100% Mobile.