Subway Surfers teams up with J Balvin and PlanetPlay to help reduce carbon emissions
SYBO has teamed up with J Balvin to let players experience the musician as a new playable character in Subway Surfers, all while offering their support to global environmental projects along the way. In particular, you can look forward to doing your part to donate to The Hongera Clean Cookstove Project via in-game purchases of Balvin’s character. This will run until November 19th.
Along with the latest update to Subway Surfers, you can also enjoy the Multi-Latin GRAMMY Award Winner's newest hit single "Dientes" with DJ Khaled and Usher. This team-up is made possible by PlanetPlay, so you can contribute to its efforts to distribute energy-efficient cookstoves in Kenya. This, in turn, should help with the non-profit org's mission to offset 100,000 tons of carbon emissions.
"It’s an honour to work with SYBO and PlanetPlay on such an important and creative initiative," says J Balvin. "Becoming a playable character is Subway Surfers while giving fans an accessible way to make a positive impact on the environment is a surreal opportunity."
Fancy some freebies? Check out our list of redeem codes to get your fill!
"At SYBO, we’re always looking for fresh ways to encourage players to use gaming for good and fight climate change," says Mathias Gredal Nørvig, CEO of SYBO. "We’ve long admired how J Balvin has used his platform for good, and bringing him to life in our game will hopefully inspire environmental action beyond our 150 million monthly active players around the globe."
You can also redeem "green coins" via the PlanetPlay digital marketplace for some extra in-game goodies. Plus, you can flaunt your contribution with limited edition t-shirts from the official PlanetPlay store, where the carbon emissions reduced will be showcased on the shirt.
Finally, you can join in on all the fun by trying to beat Balvin's high score on Subway Surfers via the game's Instagram account - you might just be the lucky winner to score a signed prize from Balvin himself.
Download Subway Surfers now via the links below!
