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PlayStation Vita  header logo

Sony France publishes sexist PS Vita magazine ad

Likens handheld to female with 4 breasts

 READERS' COMMENTS
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Joined:
Nov 2012
Post count:
1
PetitVer | 16:25 - 6 November 2012
Why so serious, people?
Joined:
Jun 2012
Post count:
6
big mean bunny | 10:34 - 3 November 2012
I find the idea of a woman like that slightly terrifying if I am honest!

being serious though, what magazines have they been running these in? I take its been going in male targeted magazines? its never smart to potentially alienate a massive amount of potential customers however, regardless of where your adverts are going.
Joined:
Jun 2010
Post count:
211
RB10 | 10:08 - 3 November 2012
@GabrielleMyrna,

Well said! :-)
Joined:
Nov 2012
Post count:
1
@GabrielleMyrna | 04:19 - 3 November 2012
It is indeed sexist since the definition of sexism also includes:

"attitudes or behavior based on traditional stereotypes of sexual roles"

In this case, the stereotype is that women are nothing more than the parts of their bodies that men find desirable. A handheld device is being compared to a four-breasted, headless woman because it implies you boys will like the way it feels the same way you like the way it feels to touch ohmygod!boobies. It is obviously sexist.
Joined:
Oct 2012
Post count:
2
@Facelord | 19:20 - 1 November 2012
Do you understand what the word sexist means? This ad isn't sexist at all. Offensive, to quite a few people yes, but not SEXIST. Don't misuse that word, only imbeciles do that and you should be a professional. I get that it grabs headlines and gets you page-views, but actions like that are more offensive that the actual ad itself.

Sexism: "Women don't have the right to vote or hold job positions above men, they're inferior to them."
Offensive: "Four-breasted woman."
 
 
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