Like a website adding terms such as 'topless Britney Spears' and 'naked Angelina Jolie kiss sex tape Megan Fox' into their opening paragraphs, new iPhone game teh internets - Attack of the Memes is attempting to attract attention with words.
The desire to be a viral hit is deeper than just the title, however, with the whole 2D side-scrolling game design and blocky graphics revolving around web-stylee catchphrases.
As developer Insurgent Game points out, the premise is that you have to guide your ROFLcopter through the internet, dodging pop-up windows, collecting lolcats and feeding angry trolls cheezburgers
Indeed, using the OpenFeint social network you can compete on nine global leaderboards, such as most lolcats collected, total cheezburgerz eaten, and most time wasted.
Check out the full horror of the situation by watching the trailer.
teh internets - Attack of the Meme is out now, priced $1.99, €1.59 or £1.19. Hit the 'Buy It!' button to get it.
