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O2 online store struggling with 3G iPhone upgrade traffic

Pre-orders live this morning, once the site starts working again

O2 online store struggling with 3G iPhone upgrade traffic
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O2 has opened pre-orders for the 3G iPhone for existing iPhone customers, via texts and emails sent out this morning to those who'd registered an interest in the device.

Pre-orders were supposed to open from 8am this morning, with handsets due to be couriered direct to customers this very Friday.

To recap, it involves signing a new 18-month contract, with the 8GB model being free on O2's £45 and £75 monthly tariffs, and £99 on the £30 and £35 tariffs.

However, the bad news is that O2's online shop appears to have flubbered to a standstill under the rush. Currently, clicking through takes you to a page saying, "Our upgrade shop is currently unavailable. For now, take a look at our iPhone tariffs".

With a one-iPhone-per-person policy, and a first-come-first-served approach, it could be a busy morning for O2's web techys.

UPDATE: the upgrade section of O2's site is still down at 12.30pm, but the operator's press office has put out a message via its official Twitter feed: "We're trying our best to get the O2 site up and running properly. We'll update you when we get more news..."

Stuart Dredge
Stuart Dredge
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)