Tapjoy launches its own web marketplace following Apple’s crackdowns on its incentivised downloads

A new web-based marketplace for app monetisation company Tapjoy launches tomorrow. The service will allow users to gain virtual currency for the games they play by downloading new apps from its ‘offer wall’.

Tapjoy had previously placed its offer walls into games directly, with players offered the chance to gain virtual currency for the games they were playing if they downloaded another title from one of Tapjoy’s advertisers.

Apple took a rather dim view of the practice, and the distorting effect it had on the iOS free charts as players downloaded games for a purpose other than to play them.

This led to a crackdown, with Apple rejecting apps containing Tapjoy’s offer wall. It would seem that Tapjoy’s new web-based marketplace neatly circumvents Apple’s crackdown.

Instead of placing offer walls in apps, Tapjoy places its offers on its web marketplace, which you can access from your iOS device. It’s able to detect which apps are already installed and therefore to offer in-game incentives for players to download apps from Tapjoy's advertisers.

Apple has already adjusted the way its free charts are compiled, meaning that downloads alone are not enough to hit the top-spot. However, it'll be interesting to see how the company reacts to Tapjoy’s latest foray into incentivised downloads.