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White Label Casino Marketing

For: iPhone
Developers Corner submission by Steel Media
White Label Casino Marketing

Preparing an online casino website from scratch is a rather cumbersome job. You should find interesting games, set up an electronic payment infrastructure, sign agreements with banks, and prepare a separate system to manage customer requests. Each of these jobs requires a separate expertise and takes quite a long time. What would you think if we say you could have an online casino in hours without all of these “details”? Well, even if it is not for hours, it's going to be a matter of days - because it takes a little longer to get a license. White label casinos offer you this opportunity: with this system, anyone who wants can have an online gambling site.

White label casinos are literally turnkey projects. All you have to do is buy a domain name and get an electronic gambling license. With these two in hand, you find a company that offers you a white label casino software. They install a ready-to-use system with all of the features mentioned above on your website. So you can start doing business in a very short time. Is it really that simple? Yes and no - the whole system is simple, but it also has parts that will take time.

You can check an example and play slots online here, enjoy.

How Do I Become a White Label Casino Owner?

  • The first step is easy: find a nice domain name and buy it. Depending on the domain name you choose, this may cost you 20 dollars.
  • After that, you must get an electronic gambling license. The most challenging aspect of the whole system is this: being a licensee requires a lot of work. There are many institutions that grant these licenses, and each one requests different terms. Initially, licensing from the largest (and most prestigious) institutions will be very difficult, for example, the famous UK Gambling Commission. They require you to have experience in this sector beforehand. But there are places where the terms are not so heavy: Try Malta and Gibraltar licenses, even if you don’t live in these countries, you can be a licensee. To be honest, you can find some African countries which will give a license without asking questions, but these are not prestigious places, and they are not taken seriously in the sector.Having an electronic gambling certificate costs you between 5,000 and 15,000 dollars. According to the institution, this number will change. There is also a certain waiting period because the institution will do a background check. After a waiting period of 1 to 3 months, if everything goes well, you will get your license.
  • Now it's time to find a company that builds white label casino systems.

White Label Casino Software

There are many companies that provide this service. As an example, we can show SoftSwiss and EveryMatrix. The only thing these companies want from you is the name and logo of your casino - they do everything else. The ready-to-install systems include everything: management, customer service, payment infrastructure, hundreds of games, technical support... White label casino software companies can even track and renew your electronic gambling license and provide legal support. In short, you do not have to deal with "boring details" at all. So you can start doing business in a very short time, and even benefit from the customer base that your provider has. Because you use your budget much more efficiently, you won’t have difficulty advertising and promoting too.

Marketing and Retention

Here comes the most important part: to attract new customers, you need to advertise your casino. There are many ways to do this, and it is not possible for us to address all of them here. But we recommend starting with affiliate programs. These programs will provide you with a lot of traffic in a short period of time. Since your content is ready, you do not need to do a separate search engine optimization. In addition to these, we recommend that you place attractive bonus offers for new members. The websites that review online casinos are most concerned with this feature. Do not forget to send free bonus codes to these sites too - their promotion will be the most productive advertising work. Put yourself in place of your visitors: what features would you like to see in an online casino? Carry out your advertising and promotion efforts in this direction.

If everything goes well, you will start making money in a very short time. Moreover, your earning will be extremely high compared to the investment you made. Anyone can earn money with white label casinos. However, as in other jobs, you need to make an effort and take care of your business personally.

DISCLAIMER: This article has been submitted via the PG Business Network and does not represent the views of Pocket Gamer.

Published on 6 July
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