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 IPHONE NEWS

Take-Two boss says that success of $20 XCOM proves that 'consumers are willing to pay a premium price' on iOS

Successful shot

Product: XCOM: Enemy Unknown | Developer: Firaxis | Publisher: 2K Games | Genre: Strategy
For: iPhone   Also on: iPad
 
XCOM: Enemy Unknown iPhone, thumbnail 1
The premium price tag for 2K Games and Firaxis's XCOM: Enemy Unknown on iOS certainly caused a stir around these parts.

For Take-Two CEO Strauss Zelnick, however, the XCOM: Enemy Unknown launch was a "success" and "illustrates that consumers are willing to pay a premium price for a premium entertainment".

The turn-based alien blaster, which was a port of an 8-month-old PC and console game, hit the App Store for £13.99 / $19.99 last month. It entered the Top 10 Grossing apps chart on iPad in the first week.

"This bodes well for the opportunity to deliver profitably our most immersive triple-A titles to mobile platforms as they evolve," Zelnick said.



Previously, lead designer for XCOM: Enemy Unknown Jake Solomon told Pocket Gamer that Firaxis is thinking about an iOS version of epic historical strategy game Civilization V: "It really depends on how people respond to what we're doing here with XCOM: Enemy Unknown."

Zelnick briefly mentioned the firm's other iOS games, like free-to-play strategy games Haunted Hollow and Sid Meier's Ace Patrol, stating: "We also benefitted from in-game purchases of virtual goods in our growing portfolio of mobile offerings."
 

Reviewer photo
Mark Brown 31 July 2013
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Joined:
Jun 2013
Post count:
79
Jeffyg3 | 00:21 - 1 August 2013
That's good to hear. XCOM on iOS is an amazing port. As long as the game is about identical to its PC/Mac/Console counterpart, I don't mind paying a premium price for it. Civilization V premium would be amazing on the iPad. I'd definitely buy that day 1...though Civ IV is a better game, I doubt they'd port over the older one in the series over the new one
Joined:
Jul 2012
Post count:
506
Contest Chris | 20:28 - 31 July 2013
They'd have sold 10 times more if the price was just 4 times lower.
Joined:
Dec 2012
Post count:
0
william.volk | 19:47 - 31 July 2013
I am so happy to see this happening now. Freemium is not all that it's cracked up to be.
Joined:
Dec 2012
Post count:
0
william.volk | 19:46 - 31 July 2013
This is one of my main points in my talk tomorrow at Casual Connect. Premium works for quality games attached to good brands.
Joined:
Jul 2013
Post count:
2
Jeremy Lim | 13:15 - 31 July 2013
multiplayer!
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