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 IPHONE NEWS

It's a hit! Real Racing 3 surpasses combined downloads of Real Racing and Real Racing 2

'There's no question that going freemium was the right way to go'

Product: Real Racing 3 | Developer: Firemonkeys | Publisher: EA Mobile | Genre: Racing | Networking: wireless (network)
For: iPhone   Also on: Android, iPad
 
Real Racing 3 iPhone, thumbnail 1
To put it mildly, there was much consternation among the mobile gaming community when EA announced its decision to transform Real Racing 3 into an IAP-heavy free-to-play racer.

EA's freemium approach to its premium racing franchise doesn't appear to have adversely affected Real Racing 3's performance on the App Store, though. It's been sitting pretty at the top of Apple's Free Apps chart in 90 different countries, after all.

Furthermore, Real Racing 3 was downloaded more times in its first week on the App Store than Real Racing and Real Racing 2 have been downloaded in the entire time they've been available on Apple's mobile platform.

"There's no question that going freemium was the right way to go," Nick Earl, EA's vice president of mobile and social, said.

"The vocal minority lashed out at freemium. We respect them and understand, but the market has spoken. That's just where things are going."

Take that

According to an infographic released by EA (posted below), budding drivers from around the world complete a whopping 25 million races in Real Racing 3 every single day.

That means gamers have spent more than 14 million hours behind the Real Racing 3 wheel since the game hit the App Store just under three weeks ago.

Real Racing 3 nabbed a Gold Award at review. You can grab it from the App Store [download] and Google Play [download] right now.



GamesIndustry.biz
 

Reviewer photo
Anthony Usher 18 March 2013
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Joined:
Mar 2013
Post count:
5
@Supadayta | 01:22 - 20 March 2013
god damn it stop this bitching lark! what is it with people and the oh so tiring and unproductive freemium debate. what the hell could a company that big do....fly in the face of actual collected statistics for a few troll fanboys that need to move on or stick with RR2 and moan to themselves. yeah i dont agree entirely or morally either with EA's methods but reality isnt always what we want, its what they think we want. sad really. the only real issue gameplay wise is the frequent frame rate drops on android which on a phone like a Galaxy S3 is pretty stupid as so many people own one and are getting a very sub par version. i know all the stuff about fragmentation on android but at least add a graphics settings option like in dead trigger. my aging ipod touch 4g can handle it at lower settings at about the same if not better frame rate than the GS3..... a racing game SHOULD be smooth to play otherwise it has unwanted added difficulty from stuttering game play which can simply ruin a well timed turn when multiple cars need to be weaved past. sort that out and the game is a stone cold winner in my probably very unpopular view......
Joined:
Dec 2012
Post count:
84
@Jongjungbu | 18:22 - 19 March 2013
Of course it would have more downloads because it's free to download. Duh, EA!
Joined:
Dec 2010
Post count:
80
Excelcius | 17:39 - 19 March 2013
£5 per 10 hours play on a game with half the level of detail vs £40 for unlimited play with a game with twice the level of detail.
£69.99 for a 1 medium grade model of a car vs free for 100+ highly detailed models, sounds like an absolute bargain I don't think !

parental controls what are EA going to do take out full page ads in all the major news papers informing parents of this fact, con plain and simple you can slap as much lipstick on it as you want but a pig is still a pig !
Joined:
Oct 2012
Post count:
4
Jon Hill | 08:03 - 19 March 2013
I think the game is a really good racing sim. I spent £5 on a couple of packs so I could swap between racing leagues whilst one car was being repaird. I've been playing it for over 10 hours now so I would say it was £5 well spent.
I dont understand the mobile gaming mentality that because a game is on a mobile platform it should automatically be 69p! The same people would probably go out and happily slap down 40 notes on an Xbox or PS3 game!They spent millions developing RR3 same as any other game so why should it only be worth 69p or whatever?
As for kids going mad on IAPs. Apple has parental controls for the App store now. Problem solved, stop p*ssing your knickers about it.
Joined:
Nov 2012
Post count:
32
Ginko | 20:24 - 18 March 2013
I think the games pretty rubbish,played it for half day or so and bored,and that was with waiting a while for repairs etc. if I'd bought some more cars,would've had less waiting time,more racing and gt bored quicker and deleted it earlier,pleased it was free or I would've been peed at wasting my cash.
Joined:
Dec 2010
Post count:
80
Excelcius | 19:11 - 18 March 2013
I think the whole argument that we should all educate our kids, to be tired and frankly quite insulting, its all very well and good for someone like me who is aware of the ludicrous pricing, but what about the majority who aren't even aware of the issue in the first place.

To say again and again in effect its the victims responsibility not to get fleeced is counter to all logic. What kind of a society are we living in, what would you do if every time your child went out to play there was some dodgy looking bloke asking them for mummy and daddy's credit card details, would you say oh well its my responsibility to educate my child and if I fail then pat the bloke on the back and say fair play heres my credit card ? No you wouldn't you'd phone the police. We don't live in a society where its the victims responsibility and criminals are allowed to run free looking for their next victim. £69.99 is a con plain and simple regardless of all the £2.99 for half a days play options. Perhaps EA should consider sending out spam emails to trick parents out of their credit cards details, or have a button which says I win which is £400 to press, for all their freemium model amounts to.

At the end of the day EA can do what they want but when the masses by which I mean the media and non tech savvy parents cotton onto what EA and others are up to, there will be compensation fines and legislation to follow, especially if the European courts start taking an interest. and in the meantime don't expect experienced gamers to help lull everyone else into a false sense of security to help offset the inevitable costs of litigation.
Joined:
Mar 2013
Post count:
2
dstorm | 16:37 - 18 March 2013
Ok firstly the difficulty curve on RR3 is hardly anything new, it's at best the same level as 1 & 2 and many other racers out there and in some of the events laughably easy. The complaints about the IAP should really be geared towards the wait times like an hour for a new car or 30 mins to upgrade an engine. Even they aren't really an issue as you can earn other cars pretty easily or just spend the premium currency it's always throwing at you.

I agree that some kids will fall for it although it's not as blatant as some of the other freemium games out there. These same issues have existed on the xbox with the whole "kids don't realise they're spending real money" argument. The key to beating these theives outside your house is to do things like disable IAPs or teach the kids how to be responsible before you let them go running off with the latest iPad or Nexus unattended and with your details.

The £69 purchase is only the highest one available there are many cheaper ones and half the reviewers on the gaming sites themselves were talking about buying the £2.99 package. You shouldn't equate more money with intelligence and it's not an absurd idea, it happens all the time. I'm fully willing to believe that someone on their commute to work will decide they don't want to wait a buy some currency, heck enough people were spending money on farmville in the day and it wasn't all children. People will happily spend £100s in online games like world of warcraft to buy gold or have someone else level their character for them, they're even willing to risk their credit card details to do it.

All EA and everyone else is doing is realising this and tapping into a market to make more money, they didn't insult you or tell you to mind your own business. They just said that with respect more people decided to adopt the new system then agree with you. I would have happily bought RR3 and I was dubious when I heard about it going freemium but instead I've ended up with a fun racing game for free that more of my friends were willing to download and if only one or two of them at some point decide to spend a couple pounds in there then EA have proved their point.
Joined:
Dec 2010
Post count:
80
Excelcius | 15:49 - 18 March 2013
I havent got a problem with companies making money Im not some kid with a over inflated sense of entitlement, who thinks money comes from parents pockets, and everything else should be free. I haven't even got a problem with the concept of in app purchases, as long as they aren't scandalously over priced or tied to the difficulty curve, which in the case of RR3 they are. I used to spend many an hour in the arcades in my teens, paying per play.

What I do have a problem with is in effect a thief hanging around outside my house waiting to try and trick my kids into giving them my credit card details (itunes id), whilst telling me Im in a minority and to mind my own business. well it is my business regardless of how careful I am with my iTunes id, I resent the fact thats what EA and others are trying to do, its morally reprehensible and legally dubious. Your trying to suggest that someone with a lot of disposable income (presumably someone with intelligence with a highly paid job) is going to punt up £69 for a last gen 3D model of a car on a touch screen non dedicated gaming device, when they can buy a full next gen game with 100 + cars for half the price, don't be absurd, its plainly candy IAP's geared towards kids with unwary parents you know it I know it.

Thats what we have a problem with, it shows a total lack of respect for your customers, if you want to wreck a games difficulty curve and make it pay to win, thats your business I certainly wont be playing such a game, but when your ripping off parents with this disgusting price structure thats everyones business.
Joined:
Mar 2013
Post count:
2
dstorm | 14:45 - 18 March 2013
Yes the vocal minority is what we are. EA and anyone else doesn't care about who bought the games back then, they care about generating money now. The gaming forums everywhere complained about simcity havings always online requirements but everyone bought it, they complained about dead space 3's micro transactions yet the game is selling well, they complain about the cost of map packs in CoD and yet that continues to be a license to print money. Time and again the big companies are seeing that no matter how vocal the gaming community would seem online, the consumer is more than happy to vote with their wallet and it's not all kids with clueless parents, it's people with enough disposable income they don't care. Gaming has evolved from a nerdy hobby to mainstream entertainment and as much as you or I dislike that we are stuck with it.

How would you define a 'hit' game? Averaging good reviews across gaming website and a 4.5 on the app store is probably a good start. Yeah it would be nice to see the revenue figures but you can't just dismiss those other numbers.

How many iOS devices there were back then compared to now doesn't mean as much as you would like, real racing 1 & 2 have always sold well on the app store and continue to do so now when they are on sale.

I've played RR3 enough now to say that the IAP don't get in the way at all, as an earlier poster said, the game throws enough cash at you (including the premium currency) that it hardly slows you down at all. My biggest issue is that as someone who has owned and played RR2 for a long time I'm not really seeing much of a change within the game itself other than this time shifted multiplayer gimmick. They could have easily called this RR2 - Freemium edition and I doubt as many people would have cared.
Joined:
Dec 2010
Post count:
80
Excelcius | 13:37 - 18 March 2013
"The vocal minority" is that what we are now in the eyes of EA. Anyone who grew up with video games anytime in the past 30 years, hates the freemium model we are too used to getting what we pay for, this model isn't aimed at real gamers, you know the ones which put EA where it is today, the minority as you put it, its aimed at kids with unwary parents.

I don't know what the revenue from RR3 is but I suspect in the absence of any actual figures and EA's insistence in harping on about downloads and hours spent playing (for a free game I may add) it perhaps isn't as great as EA would hope and the relentless PR is an half arsed attempt to make gamers who don't want a tap placed on their credit cards feel somehow left out and not part of the party.

Oh and when you do count up your revenues EA don't forget to factor in the court costs and all the refunds parents will be demanding when they check their bank statements at the end of the month. £69.99 for a last gen 3D model of a car indeed, disgraceful !
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