Memopoly review - A puzzler with some interesting ideas

You don't quite know what you'll get with puzzlers sometimes and that's charming in a way. Memopoly offers up a concept you won't really get until you start playing, but one that gives you an 'a-ha' moment once you get going.

Saying that, it's a shame the joy is short-lived as you work through each level. It's an interesting experience, but there's nothing new here to shake things up in the genre.

In Memopoly you've got to figure out a series of sequences based on the object colours in each level. What might start off as just a white cup will then fill with coffee after a few beats, giving you both white and brown to work between.

Each time you click a colour the boxes on the left will light up accordingly and fade, introducing an element of memory to the game as well. It's kind-of like a 'Simon Says' puzzler if Simon said nothing and you just had to click about to figure out the code.

As you go on the levels get harder, introducing more colours, more combinations, and more opportunities to gather higher scores. The longer you take to complete a level, the lower your score will get and you want those bigger numbers.

You unlock more levels by purchasing them with points, though some require crowns - which encourage you to go back and play levels over again.

Its one-touch controls are super easy and accessible to every gamer and it doesn't take long for you to understand what the game wants you to do.

While minimal, the graphics are fitting and pleasant for this type of game without distracting from the primary goal. Plus, the little audible ring you get whenever you tap different objects is a neat addition.

After you've played a few levels you've pretty much seen what the game has to offer. Clicking about until you've figured out the pattern before moving onto the next level grows tired rather quickly, and that's a real shame.

Though it's free to play its adverts are incessant, running one after every level completed. If you take to the game and its challenge as quickly and easily as me (and I'm no genius), you'll likely be spending more time looking at adverts than at the actual game.

Granted, you can unlock the game advert-free for £1.99/$1.99, but for what you get it's hard to feel like it's a worthy investment. Perhaps playing would be a little more tolerable if the adverts didn't crop up so frequently.

Perhaps if this was marketed as more of a 'zen' experience its approach would be more appealing, but as a puzzler it falls short of the mark.

As it stands its ideas, while interesting, are repetitive after only a few levels and there's nothing new added to keep the game fresh enough for long-term enjoyment.