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iPhone  header logo

 IPHONE NEWS

Apple introduces new 99p price tier to its UK App Store

Money incoming

Product: App Store | Manufacturer: Apple
 
App Store iPhone, thumbnail 1
Have you visited the App Store today? If so, did you notice anything different about it?

We're asking because it looks like Apple has introduced a brand-new 99p price tier to its ever-busting digital marketplace, giving developers a chance to earn a little more cash for their wares.

Now, we have some good news and some bad news for you.

The good news is that this new 99p price tier won't completely replace the 69p price tier to which you're all no doubt very much used.

This new tier is completely optional, and developers can choose to ignore it if they wish.



The bad news is that developers aren't ignoring it.

In fact, several apps (including Gold Award-winning puzzler Bridgy Jones) that were available for 69p just yesterday are already now priced 99p.

In case you're wondering, 69p apps in the UK are still 99c in the US. 99p apps in the UK are, well, 99c in the US, too.

Make of that what you will.

Touch Arcade forums
 

Reviewer photo
Anthony Usher 28 June 2013
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Joined:
May 2013
Post count:
9
Paul Johnson | 23:30 - 7 July 2013
Bad news?

"Go large with that" ?
Joined:
Nov 2012
Post count:
11
Blue Lucero | 03:00 - 29 June 2013
yay! universal pricing for ALL!!! now bring back baldur's gate at this price and we'll see who can complain about buying that...
Joined:
Nov 2011
Post count:
395
mr_bez | 19:31 - 28 June 2013
99p? But how can people use the chocolate bar/packet of crisps pricing analogy now? "It's the same price as a sausage roll" doesn't have the same ring to it!
Joined:
Oct 2005
Post count:
30
jontintinjordan | 19:03 - 28 June 2013
There's also a new 99c price point in Europe
Joined:
Jun 2013
Post count:
3
Mark Lee | 19:02 - 28 June 2013
Part of me thinks publishers should just be allowed to charge what they want. But if they start getting greedy they might find that sales drop.

still think the bottom tier is always the default.
Is apple trying these new pricing models before rolling out world wide later?
Joined:
Feb 2013
Post count:
73
bhavukjain1 | 17:27 - 28 June 2013
Apple is doing the same thing what Microsoft is doing with their Xbox one.
Joined:
Jun 2013
Post count:
24
mw1 | 17:25 - 28 June 2013
Malaysian store still uses US currency, so 99c is still worth RM3.20 here.
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