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Rovio responds to Angry Birds ads criticism

Fans asked to suggest improvements

Rovio responds to Angry Birds ads criticism
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| Angry Birds

Feathers were ruffled amongst Angry Birds fans following the latest Ham 'em High update, which brought ads - in the guise of 'news' - to Rovio's world-beating iPhone hit.

Popping up every time you enter the 'replay' screen, and often taking a while to load up, the news sections is affecting game performance for some users and generally souring the formerly ad-free experience for others.

Rovio has responded to the weekend-long storm of complaint, posting an apology on its blog with the following assurance:

"Rovio News is not meant to slow down your gameplay experience in any way - instead, we want to give you a fast and easy view into the latest news in the Angry Birds world, and let you know where you can find more Angry Birds games and goodies."

Richard Meads
Richard Meads
New intern Rich has been blessed with far, far too much free time and an overwhelming desire to jump on things. He tried doing the jumping in public, but people got scared. A lifelong addiction to platform games and a degree in creative writing later, he found his way to Pocket Gamer’s doorstep.