Rovio responds to Angry Birds ads criticism
Fans asked to suggest improvements
Feathers were ruffled amongst Angry Birds fans following the latest Ham 'em High update, which brought ads - in the guise of 'news' - to Rovio's world-beating iPhone hit.
Popping up every time you enter the 'replay' screen, and often taking a while to load up, the news sections is affecting game performance for some users and generally souring the formerly ad-free experience for others.
Rovio has responded to the weekend-long storm of complaint, posting an apology on its blog with the following assurance:
"Rovio News is not meant to slow down your gameplay experience in any way - instead, we want to give you a fast and easy view into the latest news in the Angry Birds world, and let you know where you can find more Angry Birds games and goodies."