PopCap’s Andrew Stein: There’s nothing wrong with the App Store layout
Believes user ratings are the key to success
PopCap’s Director of Mobile Business Development, Andrew Stein, refutes the commonly held view that the App Store is fundamentally flawed.
Many developers have complained that the layout and open pricing structure of the Apple service means that quality premium games can get buried or ignored in favour of low cost, low quality alternatives.
Stein sees things differently, however: “I imagine the App Store will continue to evolve over time but I don't necessarily believe they need to reassess how the store fundamentally functions based on this complaint” he said.
PopCap’s Peggle recently shot into the top ten paid-for games chart on the back of an aggressive (and limited) price slash from £2.99 to £0.59. However, Stein believes another of the App Store’s features has played a major part in the game’s success.
“We enjoy positive ratings for our games and great customer feedback and we attribute much of our success on the App Store to those reviews,” he said, pointing to the fact that “word of mouth and great reviews are helping to keep this game (Peggle) well up in the charts even though it's not at that 99c price any longer”.
For more on PopCap's pricing strategy and their relationship with Apple head on over to the full interview.
