10 lessons from Apple's WWDC
Apps, approvals, analytics, iAds, and Androids
Our sister site PocketGamer.biz has put together a trend-spotting list of industry observations, gleaned from this year's Worldwide Developer Conference held by Apple in San Francisco.
Developers are, by and large, anxious about the changes Apple is making to advertising and analytics. While they're rooting for iAd, which promises over $60 million of revenue from clients like Disney and Nissan, they're concerned about losing the largely reliable AdMod, which may go the way of the dodo when iAd drops.
Both app discovery and approval times are still huge concerns. Apps are taking longer to hit iTunes, and when they do they're immediately buried by the 225,000 apps already online. The iPhone 4's gyroscope and iOS 4's Game Center are both exciting to developers, but the iPhone 4 specifically will drive costs up, without being able to hike up the average app price.
And, while it was more whispered than discussed around the crowd at WWDC, the term Android was brought up more than once. The iPhone competitor is coming into its own as a worthy competitor, and paid apps are getting more successful. Some high rankings downloads rake in up to $1,000 a day in ad revenue.
Read the whole shebang over at PocketGamer.biz.
