The iPad has been struggling lately, the iPad Pro has done little to rekindle the dwindling tablet market and Apple needs a new, more mainstream product to get back on top.
Today, Apple announced the iPad Pro, a 9.7" iPad that is featuring a lot of the new advancements found in the iPad Pro. It's aimed at capturing that PC audience that is looking for a replacement for their old computer.
The screen is brighter and less reflective than the old iPad Air 2.
It features a True Tone display that matches the color of the screen with the color temperature around you.
It also has the powerful A9X chip found in the iPad Pro that should feature 4GB of Ram and plenty of horsepower at the same resolution. This should also make it the most powerful iOS device ever.
Apple will ship it with a new USB adapter that is USB 3.0 compatible. I wonder if we'll be able to use those USB flash drives again, something that Apple took away a long while ago.
Like the iPad Pro, it supports the Smart Keyboard and the Apple Pencil.
Apple didn't comment on the battery life for the first time but I wouldn't read too much into that.
It's out on March 31st with pre-orders opening on March 24th.
The 32GB will be available at $599, making it the most expensive 9.7" iPad lineup. The 128GB version will cost $749 and for the first time you'll be able to get a 256GB for $899.