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The Banner Saga dev says Apple is frustrated that mobile gamers 'don't want to pay anything' for games

Bargain hunters

Summary News Review Screens Videos Articles Tips  
Product: The Banner Saga | Genre: RPG, Strategy
For: iPad   Also on: iPhone
The Banner Saga iPad, thumbnail 1
We're excited that Stoic Studio is bringing its turn-based survival strategy game The Banner Saga to tablets this summer.

We're sure that most of you are, too. But how much would you be willing to pay for the game?

This is a matter that John Watson of Stoic brought up in an interview with Polygon recently.

The small amount of money that mobile gamers will pay for games is something that's been irritating him. According to Watson, Apple has also expressed some annoyance on this topic, too.

"Apple is frustrated, along with everybody else, about the mentality that's gone rampant in mobile app markets, where people don't want to pay anything," Watson told Polygon.

"They want to pay as little as possible. They think that four dollars is an exorbitant amount to pay for a game, which is very illogical considering most people's lifestyles."

"They'll spend $600 on an iPad, and $4 on a coffee, drop $20 on lunch, but when it comes to spending four or five dollars on a game, it's this life-altering decision. I'm frustrated with that too."

Price it up

The hope for Stoic is that The Banner Saga will sell well on tablets for a premium price. On PC, The Banner Saga costs £18.99 / $24.99, but that kind of price is very rare on mobile.

In considering The Banner Saga's pricing on tablets, Watson and team have been looking at XCOM: Enemy Unknown's £13.99 / $19.99 price, and Monster Hunter Freedom Unite at 10.49 / $14.99. 

The plan, presumably, would be to sell The Banner Saga at around these prices on tablets.

The Banner Saga

Unsurprisingly, Watson said that finding the right price has been tricky. In fact, Stoic still hasn't decided what price to set yet. Even Apple is getting involved, apparently.

"[Apple is] telling us to go higher-end with our game," Watson revealed.

Yep, Apple wants Stoic to sell The Banner Saga at a higher price, it seems. 

Unfortunately, there's no way of telling how differences in pricing will affect The Banner Saga's sales until the game arrives on tablets later this summer.

Hopefully we won't have too much longer to wait find out.

Reviewer photo
Chris Priestman 25 July 2014
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Jul 2014
Post count:
Zephaniah Grey | 06:19 - 27 July 2014
I played The Banner Saga on PC. No way in hell I'd pay $20 for it again. Make better games, and I'll pay more for them.
Feb 2014
Post count:
@BradleyGroot | 22:40 - 25 July 2014
But ya seriously, if this game is priced over 7.99 I expect them to sell in the range of 5000ish with 1000 refunds.

According to mobile gamers the game should be completely free, devoid of IAP that change the gameplay at all AND then they'll "donate" a buck or two for some cosmetic in game hats.
Mar 2014
Post count:
MajorBulk | 21:24 - 25 July 2014
If a higher price is to be made for premium games, then why don't the devs offer a free sample of the game...maybe a certain section of the game, then people will be able to judge for themselves if it's worth it or not.
I know some games do this, but it's a very small amount and they seem to be at the cheaper end too!
Jul 2014
Post count:
Darrell Farmer | 21:07 - 25 July 2014
Apple and Google are to blame here, Apple as far as I can see never did anything to stop the race to the bottom of the store price wise 5 years ago, they have let freemium become the norm. Google in setting their store up just followed Apples model. It will now take a lot of education to get the majority of mobile gamers to pay for their games.
This will impact on devs as phone/tablet hardware are getting more powerfull and game development costs will only rise
Feb 2013
Post count:
John McNichol | 19:52 - 25 July 2014
"Apple is frustrated, along with everybody," If you want to make a point then make it without speaking on behalf of Apple and "everyone else", it is unprofessional and makes you sound like you are ranting. If your game is good ill pay a lot for it, just like i have done for Walking Dead seasons 1 and 2 and XCom, moaning about developing in an ecosystem where prices dont match that of console or PC then I say get out of the ecosystem or state your case without name dropping or using generalised "everyone else" because I gaurantee as much as Apple maybe frustrated with prices you can bet they will be equally frustrated with devs speaking on their behalf.
Jul 2014
Post count:
mboarder | 19:29 - 25 July 2014
The problem lies in accessibility, A mobile game should be made on the basis of being played whilst actually on the go or in short spaces of time, Casual is important for the majority of mobile players, The hardcore crowd exist but are notoriously hard to please. The operators should be offering some kind of games service for example psn network etc where you can opt in to play games over a period of time for a one - time fee, If the latest and most powerful phones now cost the same amount as a used car you would kind of expect some kind of game service to be included or at least free game credit or something. The last thing, Apple is just a fashion brand, I reckon over half the people who own an iphone probably don't use the phone for anything other than the basic things any other mobile can do, I don't know why apple seem to think their user base solely exists of technerds, trying to persuade people to spend
Oct 2013
Post count:
Dedan Anderson | 19:09 - 25 July 2014
But it's the eco-system apple helped create... sorry no sympathy here. You can't be surprised when things go pear-shaped if you have no real quality control... freemium games are here to stay, ads and IAP will fund them until something more heinous is invented... yes you created a monster but all you can do now is to love it and call it george.
Dec 2013
Post count:
PoloBaquerizoH | 18:42 - 25 July 2014
If free cheap games continue to still being support and promoted, never is going to change the fact that , quality premium games are totally worth their prices, if this doesn't change always is going to continue the problem that dev made free cheap wasting time in a bad way games. People really dont know that quailty premium games are available, and thats because people only thinks that ios is only for free cheap games, when only premium games will be supported that when peoples mind will start to change on ios. An strategy game from pc to an ipad has no price and thats what makes premium games worth! So lets start not supporting free cheap games
Jul 2014
Post count:
Nick Peterson | 17:07 - 25 July 2014
I think a lot of the problem is we all download the game's play them for about 5 to 10mins and you're over it so u tend to just stick to the same game like candy crush and so on witch fills in those few mins on a break myself plays only 2 games 2048 and soliarte
Apr 2012
Post count:
jn2002dk | 16:58 - 25 July 2014
Then Apple, and Google for that matter, should stop featuring freemium crap in their respective stores

I bet many users never venture outside the top lists and featured games so having them full of quality games instead of throw away and p2win shovelware would help changing the consumer mindset
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