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iPad  header logo

Angry Birds Friends

For: iPad   Also on: Android, iPhone

The one where Rovio gets it wrong

Product: Angry Birds Friends | Publisher: Rovio | Format: iPad | Genre: Casual, Puzzle | Players: 1 | Version: Europe
 
Angry Birds Friends iPad, thumbnail 1
No matter what licence or theme has been layered on top of Angry Birds, be it Star Wars, Rio, Seasons, or Space, the simplicity of the core bird-flinging mechanic has never been diluted.

There might be different characters with different skills to hurl, but you're still smashing a piggy stronghold with avian skulls.

Angry Birds Friends follows a similar path, but it turns what was a lonely experience into a social one, pitting you against Facebook friends in a battle to score the most points in a week long scrap set across six different levels.

Where's Joey?

But after so many iterations the blueprint is feeling a dog-eared. Where Angry Birds Space and Angry Birds Star Wars showed that Rovio wasn't afraid to ruffle the feathers of its own creation, Angry Birds Friends feels a lot like the series resting on its laurels.

IAPs explained
Bird Coins are the currency of the game, and can be spent on extra boosts to your flings. You earn them through play, but you can fill up your virtual coffers with some IAPs.

The cheapest pack is £1.99 / $2.99 and gets you 140. The most expensive is £54.99 / $79.99 and gets you 30,000.

This being a multiplayer game, there's an air of pay-to-win about the purchases. But if that's your cup of tea, they're reasonably priced.

Buying any amount of coins also gets rid of the adverts, which is a nice touch.
And that's a problem that's made even worse by the lack of content here. You get six new levels each week in which to compete with your friends. That means you'll have finished your turn in about three minutes.

The idea is that you'll come back to the levels as your friends better your score, but that's a system that doesn't really work with Angry Birds.

It's not a racing game where you can trim seconds off your lap time, or a turn-based strategy title where you can use your tactical nous to outsmart other players. You're flinging birds at pigs.

You're still pulling back on a catapult and still angling your shot by moving your finger. There are boosts and buffs that make your aim more accurate or zero you in on pigs, but that core mechanic is as unchanged as ever.

And, in a way, the simplicity that was the strongest point of previous games becomes a noose here.

With friends like these

The question we all ask ourselves before every new Angry Birds release remains the same - is there really room on my phone for another bird-flinging title from Rovio?

In recent times the answer has been a resounding "yes", but Angry Birds Friends bucks that trend.

Compared to other multiplayer smartphone and tablet experiences it's just too shallow, offering little more than a single-player experience with some redundant leaderboard climbing thrown in for good measure.

Angry Birds games always used to push you on to one more go, but that's something Angry Birds Friends just doesn't manage to pull off.
 
Angry Birds Friends
Reviewer photo
Harry Slater | 7 May 2013
A shallow and uninspiring multiplayer title, Angry Birds Friends doesn't have the spark that made the series so important in the first place
 
Have Your Say
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Joined:
Aug 2012
Post count:
23
Myron Adams | 12:29 - 15 May 2013
I love Angry Birds. I don't get why everyone's complaining. I understand the whole issue regarding lack of content, though. Match-3 puzzle games and Angry Bird style physics games are two of my favorite genre, so any extra levels of Angry Birds that I haven't played are welcome in my book. Besides, it's free so what's to complain about other than space taken up on your phone?

Anyway, I hope they continue with the themes; I'm hoping for a Transformers 1st through 3nd generation theme myself; but. that's wishful thinking.
Joined:
Apr 2013
Post count:
125
Josh Dombro | 19:01 - 8 May 2013
Oh man, as an American I did not get that last line... Kidding aside, that's a good analogy though. I would even say that I like Angry Birds a lot originally and I'm sure I'd even enjoy this if it was all I could play, but it's not. Rovio has to realize very soon that the App Store is too flooded with good, new games to keep pumping out the same thing re-skinned.
Joined:
Feb 2013
Post count:
592
@xxxAcesHighxxx | 00:54 - 8 May 2013
Couldn't agree more chaps! From a personal viewpoint, I'm feeling more than a little fatigue concerning this once endearing brand.

It kinda reminds me of some guy I met at a dinner party a few years back. He made a few of us laugh by telling a semi-funny joke, but then went on to murder it by retelling the exact same line all evening. Sorry Rovio, it's just not funny anymore. But fear not, at least you're not a nob!
Joined:
Apr 2013
Post count:
125
Josh Dombro | 18:57 - 7 May 2013
I think you totally nailed the problem with "is there really room on my phone for another bird-flinging title from Rovio?" That's totally my mindset, and your answer is exactly right. The games have been so wildly popular (not to mention the rest of their merchandise...), but it seems like they've finally hit a wall. The old games won't be any less fun, they're just old, and there are a million other physics puzzlers out there (some of them even better than Angry Birds). I can see Rovio changing the game again with a new game, but they're just stale for now. Thanks for the review, Harry.
 
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