Heroes's psychic cop Matt Parkman launches iPhone studio

Our good buddies over at Appy Entertainment are always busy making their own iPhone apps, but still find the time to look around the developer community and chat with their competition and colleagues.

Recently the Appy team were chatting with actor Greg Grunberg (you might remember him from such TV shows as Heroes, Alias and I think he might have been flying the plane that crashed on the island in Lost, but don't quote me on that), who just launched his own iPhone studio.

"I like to think of myself as the William Shatner of my day. Kidding. But not really," Grunberg tells Appy with a cheeky grin.

So far Grunberg's development start-up has only been working on applications (specifically a shopping coupon aggregator called Yowzer!!), but the psychic copper is planning to put his fame to good use in promoting the increasingly popular app.

"The doors tend to fly open for the Mind Reading Cop from Heroes. But once we get past that, business is business. I must say, however, that it really does take a lot more these days than just creating an iPhone App. If you don’t have a strong marketing budget and plan to back it up, nobody is going to hear about it."