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Smooth sailing ahead for mobile gaming as fixed odds machines face a turbulent ride

For: Windows Phone
Developers Corner submission by Developers Corner
Smooth sailing ahead for mobile gaming as fixed odds machines face a turbulent ride

Gambling has been big business for a long time in England. It’s not just a case now where people go to a betting shop and write down their bets on a betting slip. There’s so many other ways to gamble. The options have increased over the years due to the technology available. The internet saw betting and online casino gambling really take things to the next level and it has continued to go from strength to strength and in some ways it has led in-store betting behind.

Since the development of technology that has allowed apps to be created, more and more people are choosing to bet and play games such as slot machines on their smartphones and tablets. You can see why as well, these devices offer people the chance to play online casino or slots games when they want, wherever they want. It’s an attractive option for many customers as it reduces the need for them to go into a physical betting shop or a real life casino, they can do it all from their sofa.

However, one issue that resulted from the upsurge in visiting online gaming sites like Unibet Casino, is that the amount of trading that actual betting shops were doing had not progressed like they had expected. So operators had to look for ways to attract customers to start trading once again in-store and they did this by introducing fixed odds betting terminals (FOBTs). These terminals allowed users to play all of their favorite casino and slot games while in-store and they soon became a big hit.

The problem with them is that they allow customers to spend a lot of money and potentially lose a lot of money very quickly. People have often been seen feeding note after note into the terminals, described as the “crack cocaine” of the betting industry. It’s believed that at present users can wager up to £100 every 20 seconds so therefore could lose a staggering £18,000 in the space of an hour. With the addictiveness of the machine and the amount of money that is allowed to be wagered, it is a deadly combination.

It doesn’t come as a surprise that a review is underway to try and curb the issue regarding FOBTs and their ability to literally leave people with nothing. They have also been the cause of violence in various communities around the country so many people are backing the government as they look to take action to prevent these devastating effects occurring in the future.

One way would be to limit the amount of money that can be gambled, especially on the casino games side of things. That would be a potential measure that could be taken to limit how much money that could be lost by a player. It would dramatically reduce the impact these betting terminals have on people’s lives.

So betting firms could have to think again as they are sure to lose in-store income if terminals and the amount of money they can take becomes limited. One thing is for sure though; the online betting world continues to grow in popularity. Mobile gaming is huge business now too, with many prefers to play slot games that have been optimized for smart phones and tablets, while on the move.

DISCLAIMER: This article has been submitted via the PG Business Network and does not represent the views of Pocket Gamer.

Published on 16 August
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