PocketGamer.biz Week That Was: Brand power a shortcut to success, Asian smartphone game revenue doubles, and is iPad in danger?

There's no such thing as a dull week in the games industry, and every seven days a fresh news cycle begins that promises delight and controversy in equal measure.

This week saw BAFTA implore developers to submit their game for an award at the upcoming British Academy Game Awards. Meanwhile, Asian mobile game revenue doubled in Asia thanks to the great Japanese smartphone switch.

Honing in on the east, David McCarthy explained how developers can crack Asia without relying on localisation, while Finnish smartphone manufacturer Jolla struck up a deal with 3 to distribute its Sailfish powered handsets in the major Asian territories.

As always, there's more news where that came from, which is exactly why you should catch up on what you've missed by tucking into our delectable Week that Was. Go ahead, it's on the house.

• We invited you to come and rub shoulders with Pocket Gamer at GDC Europe.
• BAFTA urged developers to put their game forward for a British Academy Game Award.
• David McCarthy explained why localisation isn't the only way to crack the Asian markets.
• You don't need success to be successful said Kiwanuka co-creator Andrew Lim, who offered his thoughts on dealing with the downs of game development.
• PocketGamer.biz editor, Keith Andrew, looked at whether the iPad is, as some believe, an 'endangered species'.
• The Mobile Mavens were back to give their thoughts on the EC's free-to-play clampdown.

• New mobile virtual operator Snail Games disrupted the Chinese market by zero-rating game downloads.
• PocketGamer.biz asked whether indie bundles can survive in a mobile market dominated by F2P.
• We found out if King's latest game, Pyramid Solitaire Saga, has the potential to hit a home run.

• Asian smartphone revenue doubles thanks to Japan's helping hand
• Harnessing brand power can be a shortcut to success, said EEDAR.
• Minecraft and Kim Kardashian became King and Queen of the UK App Store Charts.
• Jolla recently struck up a deal with 3 to distribute its phones in Asia.

• Books opened as Chinese platform operator iDreamSky prepared to go public.

• Former Zynga devs raised $2.5 million following a successful solo debut.
• Chukong Technologies and Chartboost announced a strategic partnership to bring the latter's mobile monetisation platform to China.