Is Game King a phone or a Game Boy Advance?
It's both!
We've not encountered Spice before, but the Indian handset manufacturer is making something of a splash at Mobile World Congress this year.
While nosing round its stand, we found the handset above, which appears to be called GAME KING. It's like a Game Boy Advance stuck to a phone, with a D-pad and four buttons, plus Start and Select.
The phone goes on sale next month in India, and will be a mid-priced handset retailing around the $200 mark (we're not sure how heavily operators subsidise phones in India – that could mean it's free with a contract).
Anyway, 50 games will come preloaded on the device. They didn't look super-impressive, but for gamers looking for something beyond the mobile keypad, it could be appealing. Don't hold your breath for a UK release, mind as Spice focuses on India and south east Asian countries mainly.
And if that wasn't enough, the company is also unveiling a Movie Phone with its own UMD-style optical disc drive in the back.