Cellufun welcomes new players with mentor program
Lend a helping hand
Your first day in a new school or job can be a scary experience, and it seems it's equally so when it comes to online mobile gaming communities.
US outfit Cellufun, which has over two million registered members on its mobile portal, has just launched a mentor program that will see seasoned gamers acclimate newcomers.
To perform this saintly task, experienced players visit the Cellufun Buddy Center, where they can welcome up to three new users per day.
Senior members can also write welcome messages, answer questions, offer game tips, and point out the best deals in Cellufun's virtual shopping mall.
Of course, everyone likes a bit of payback, so in return they'll be rewarded with status symbols such as special avatar icons or new trophies for their virtual trophy shelf.
"Many online social and dating communities send out artificial welcome messages from fake friends like 'Tom' that do nothing to increase new user activity or engagement on their site," says Neil Edwards, Cellufun's CEO.
"Our first ever buddy system redefines how social communities should welcome new users-with real people-and unleashes the group power of Cellufun's thriving mobile community."
You can connect to Cellufun's mobile portal at wap.cellufun.com or online at cellufun.com.
