'Xperia Play is our flagship, but gaming is important for all Sony Ericsson phones' content head says
Everyone wants to play
Over on sister site PocketGamer.biz, we've been talking to Tim Harrison, the new head of content & marketing strategy at Sony Ericsson, with particular focus on gaming and Xperia Play.
"We see Xperia Play appealing to a wide cross-section of gamers, and I think we're building a really strong content proposition," he says of the 150 games specifically optimised for the device.
Games for allBut while the Xperia Play's gaming controls offer something unique, Harrison is keen to stress the company isn't placing all of its gaming eggs in one basket.
"[It's] the flagship product, but gaming is going to be an increasingly important focus for Sony Ericsson across all our devices," he explains.
"We're trying to add the usability, discoverability, and sociability that bring it above the pack, and these are features that will graduate onto more Sony Ericsson smartphones."
You can read the full interview - 'We're trying to raise Android gaming. I think we're succeeding,' says Sony Ericsson's Harrison - on PocketGamer.biz.