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Exclusive: I-play set to unleash Pillowfight

It's the world's first feather-'em-up! With babes!

Exclusive: I-play set to unleash Pillowfight
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| Sexy Pillowfight

How do you buck the trend of entirely original mobile games not selling as many downloads as they ought to? If you're I-play, the answer apparently lies in scantily-clad ladies thumping one another with bedding.

Pillowfight is that game, and we won't argue with the publisher's claim that it's "the only game to feature gorgeous gals battling each other with pillows".

You get to play a French maid or cheerleader, and the controls are resolutely one-thumb.

The game will also be the first to feature I-play's new 'I-play lounge' technology, enabling you to upload high scores and download wallpapers of the contestants as you progress through the game.

Pillowfight should be out in May, and when we talked to I-play boss David Gosen at 3GSM for an interview we'll publish later this week, he hinted that it may also become an online casual game, or even transfer to Xbox Live Arcade in the future.

Exciting stuff. For now, here's hoping it kicks off a new genre of casual games based on popular boarding-school activities. Gameloft could do Midnight Chinese Burns, for example. Glu could do Super KO Bogwash. And... okay, maybe not.

Stuart Dredge
Stuart Dredge
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)