Super AMOLED better than iPhone 4 Retina Display, says Samsung

So, everyone’s just about digested the tech-specs of the new iPhone 4. The resulting journalistic solids have been dominated by one aspect of the device – that beautiful screen.

The Retina Display gives you roughly four times the pixel density of a regular display. According to Steve Jobs that makes it "Quite a bit better than OLED."

Ah, but is it better than Super AMOLED, the technology being pushed by Samsung with its Wave and Galaxy S handsets? Not according to Sammy it isn’t.

In what could well be the start of a whole new bitchy tech-fight, the Korean giant has come out swinging. In an interview with the Korean Herald, a company spokesperson claimed that Apple’s technology would only increase clarity by three to five per cent.

What’s more, Samsung claims that this incremental increase would suck up 30 per cent more power than Super AMOLED technology. It explained this by the fact that Super AMOLED doesn’t need a backlight.

The Samsung representative also claimed that Super AMOLED provided greater colour accuracy and a higher contrast with blacker blacks and, er, more colourful colours.

We won’t know for sure until we have both units in our hands, side by side. For now, we’ll just have to sit back and listen to the pre-fight smack talk.