Sponsored video: TV artist Jay Jay Burridge builds a PSP out of bric-a-brac

It’s a big year for PSP gaming, with a new triple-A title announced seemingly every week. But in your gamer’s excitement Sony doesn’t want you to forget about the console’s all important multimedia features, hence this new ad featuring Jay Jay Burridge of ITV's SMart.

Highlighting all the things you can do with a PSP, Burridge gets a range of objects representing different media – a speaker, a Trivial Pursuit board, a Darth Vader bust... see what else you can spot – and puts them together to make a giant PSP. Then, to underline his message, he plays the whole thing back on his own PSP.

And the reason? To point you in the general direction of the new whizzy and possibly socially-networky PSP website YourWholeWorld.