Sony's SVP of PlayStation brand marketing says PS Vita is a 5- to 10-year platform

Sony's SVP of PlayStation brand marketing Guy Longworth has revealed in a recent interview with GameTrailers that his company sees the PS Vita as a five- to ten-year platform.

"If you listen to gamers, if you listen to the response people have had, [from people] who've actually got their hands on this thing, it's just been a tremendous response, way ahead of our expectations actually. And also our customers and our third parties are very excited by this," Longworth said.

Longworth went on to say that Sony expected the new portable to "have a great launch, but it's really in 12 or 24 months we'll know how successful it has been."

To increase the machine's chances of overcoming the 3DS, Longworth has promised that major first-party studios will all support the platform directly at some point in the future, including God of War creator Santa Monica and Killzone developer Guerrilla.