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Exclusive: Angry Birds' developer Rovio is on the trail for mobile IP acquisition

Nest needs more eggs

Exclusive: Angry Birds' developer Rovio is on the trail for mobile IP acquisition
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PocketGamer.biz had heard from multiple sources that Angry Birds' developer Rovio is looking to acquire thirdparty intellectual property; effectively it’s planning to become a publisher.

With its own IP having been downloaded over 250 million times, the well funded, and aggressively expansive Finnish company is now enthusiastic to leverage its incredible global mindshare to kickstart content it hasn't developed.

Building big

Apparently, Rovio has been talking to various developers of not yet released iOS games, offering deals to buy their content and plug it into its huge mobile community.

In terms of business model, it makes complete sense in terms of providing gamers with additional high quality casual content it will enjoy, while expanding Rovio' s role and revenue streams, which is currently limited to the Angry Birds brand.

As part of this drive, the Mighty Eagle in-app purchase is also being made available to thirdparty developers as an in-app power up via an API so they can include it within their own games.

Jon Jordan
Jon Jordan
A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at PG.biz which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.