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Telltale Games: 'The idea of a 99c gamer on iOS is more myth than fact'

Quality and depth justify The Walking Dead price tag

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Product: The Walking Dead: The Game | Publisher: Telltale Games | Genre: Adventure
The Walking Dead: The Game iPhone, thumbnail 1
Telltale Games's Silver Award-winning The Walking Dead tie-in title shambled onto iOS a week ago carrying an identical price tag to its console and PC counterparts.

To download all of the chapters in this five-part adventure series, then, iOS gamers will have to fork out £10.49 / $14.99 for the Multi-Pack or £2.99 / $4.99 per episode.

With those relatively expensive price tags in mind, our sister site PocketGamer.biz conducted an interview with Telltale Games SVP of publishing Steve Allison, in which he pooh-poohed the notion that iOS customers aren't willing to pay premium prices for premium content.

Past success stories

"We've had good success selling episodes of our other titles on the App Store for $6.99 on iPad and $4.99 on iPhone," Allison said.

"We knew The Walking Dead was shaping up to be a great touchscreen experience and as our first universal iOS title that would also be available on console, $4.99 an episode is consistent with our past successful experiences on the App Store and with the pricing on other platforms."

"The idea of a 99c gamer on iOS is more myth than fact, it's the quality and depth of each product that will drive the right price for consumers."

Telltale's decision to launch The Walking Dead episodes on iOS at the £2.99 / $4.99 price point has been fully justified, according to Allison.

"We've had a great initial launch as a top 10 title with no signs of slowing down and great feedback on the game from people who have bought the game for their iOS devices."

Reviewer photo
Ryan Sandrey 3 August 2012
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Aug 2012
Post count:
Richard Castro-Parker | 21:58 - 19 August 2012
'£10.49 / $14.99 for the Multi-Pack or £2.99 / $4.99 per episode.

With those relatively expensive price tags in mind....'

That is why I hate the iphone. Why is £10.49 expensive for a quality game. it is as if no games are worth more than 69 pence these days?

I recently bought New Super Mario Bros 2....it cost more than £10.49 and is a portable game. It is great too. Tell takle make absolutely superb games and this ios game is no different. The walking dead is a great game that on anyother platfoprm would command far more than £10.49!!!!! The iphone is making mew/casual games expect everything for nothing. If a lot of development time and effort goes into a game then the cost should reflect that. people pay a lot for a good bottle of wine , however there are less expensive wines available!!!!!!!!!!!!!!!!!!