Gameloft's Twitter feed is currently directing fans of the French publisher over to its official Facebook page, where it's teasing an all-new "blockbuster" title.
To reveal the forthcoming title, you - and the rest of the Gameloft community - have to click on a plain black screen in order to remove pixels and slowly unveil the "exclusive artwork" that's hidden behind it. You can only remove a set number of pixels per day, so don't think it's an easy task.
Currently, the image doesn't really give anything away, but there's lots of speculation that the new title could be another entry in the studio's popular Halo-esque N.O.V.A. franchise.
In fact, one of Gameloft's game designers, Bacioiu Ciprian, may have already confirmed N.O.V.A. 3 in a comments thread on the same Facebook page. Check out the images below this article for Ciprian's responses on the subject.
Head on over to Gameloft's Facebook page and get clicking. The more you click, the sooner we'll find out what this upcoming title actually is.