Yesterday, the New England Patriots and the New York Giants met on-field in Indianapolis to compete for the coveted Lombardi Trophy.
During the game, Samsung aired an all-new anti-Apple commercial that is sure to have riled some of the Cupertino-based company's most loyal fans.
As you can see from the video below, the commercial begins with a group of Apple fans moaning about missing the Super Bowl because they're standing in line at one of Apple's famous product launches.
Yes, we don't know why they aren't watching it on their iPhones using the NFL's Game Pass application, either.
Anyway, the ad continues with the crowd discovering Samsung's new Galaxy Note device, complete with stylus. Naturally, singing and dancing ensues.
Just go and watch it for yourself. It's right below.