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Plants vs Zombies and other PopCap merchandise arriving in spring

Hitting store shelves beginning this spring

Plants vs Zombies and other PopCap merchandise arriving in spring
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PopCap Games has announced a number of licensing deals that will see merchandise based on several of the developer's biggest franchises line store shelves in the US and around Europe starting this spring.

This merchandise will include apparel, plush toys, electronic accessories, wall graphics, vinyl figurines, calendars, adult sleepwear, and much more. Put me down for a plush toy.

"We're taking a measured, deliberate approach to licensing our IPs, focusing on quality brand extensions that expand our unique game icons and experiences for our fans in authentic, meaningful ways," Brennan Townley, PopCap's director of brand licensing, said.

"The partnerships we've announced today represent partnerships with some of the most highly regarded licensees in their respective categories."

Plants vs Zombies merchandise will arrive this year, with Bejeweled and "other franchises" expected to arrive in early 2013.
Anthony Usher
Anthony Usher
Anthony is a Liverpool, UK-based writer who fell in love with gaming while playing Super Mario World on his SNES back in the early '90s. When he isn't busy grooming his beard, you can find him replaying Resident Evil or Final Fantasy VII for the umpteenth time. Aside from gaming, Anthony likes hiking, MMA, and pretending he’s a Viking.