PopCap Games has announced a number of licensing deals that will see merchandise based on several of the developer's biggest franchises line store shelves in the US and around Europe starting this spring.
This merchandise will include apparel, plush toys, electronic accessories, wall graphics, vinyl figurines, calendars, adult sleepwear, and much more. Put me down for a plush toy.
"We're taking a measured, deliberate approach to licensing our IPs, focusing on quality brand extensions that expand our unique game icons and experiences for our fans in authentic, meaningful ways," Brennan Townley, PopCap's director of brand licensing, said.
"The partnerships we've announced today represent partnerships with some of the most highly regarded licensees in their respective categories."
Plants vs Zombies merchandise will arrive this year, with Bejeweled and "other franchises" expected to arrive in early 2013.