PocketGamer.biz Week That Was: iOS to be flattened, Minecraft Pocket hits 10 million, and Zynga attempts a 'sticky' sequel
By James Nouch 04 May 2013
Game Name: PocketGamer.biz | Manufacturer: Steel Media Ltd | Format: Android, Blackberry, Facebook and social, iPhone, PG.Biz, iPad, 3DS, Windows Phone
In 2012, Zynga spent a lot of money on New York developer OMGPOP. To be more specific, the social giant paid $180 million cash as well as offering a $30 million earn-out.

The acquisition was about Draw Something, though, which was reportedly grossing $250,000 a day from an audience of 15 million daily active users at the time.

But Zynga bought a fad. Hindsight may be 20:20, but looking back it certainly seems obvious that the Draw Something craze was never built to last. So Zynga and OMGPOP have attempted to build a follow-up that will.

Draw Something 2 is designed to be 'sticky'. It adds little in the way of core gameplay – but then, its predecessor didn't add much more than convenience to Pictionary. Instead, the game's novel features are all about retaining users.

So sketches are now saved, and players can 'follow' other artists in the Draw Something 2 community – even celebrity sketchers. Daily guesses incentivise players to check in to the game regularly, and dole out virtual currency to users that keep their daily appointment with game.

Of course, it's too soon to say whether all this will work. We've examined the game's performance to date in this week's Charticle, though.

And speaking of the stories on PocketGamer.biz this week, let's take a look back at our last seven days of mobile gaming news, interviews and features.

Tools and platforms 
Acquisition and retention
Industry voices
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