PocketGamer.biz Week That Was: Google Play's 'crazy' growth, Casual Connect Europe 2013 and EA's love affair with F2P
By James Nouch 16 February 2013
Game Name: PocketGamer.biz | Manufacturer: Steel Media Ltd | Format: Android, Blackberry, iPhone, PG.Biz, iPad, Windows Phone
This week, Newzoo published a chart showing the relative downloads and revenues over time for Kabam's Kingdoms of Camelot and Epic's Infinity Blade series.

It's a simple graph, but it elegantly describes the differences between premium pricing and free-to-play.

While Kabam's revenues steadily grow over time, even after downloads have peaked, Infinity Blade's earning potential is more directly tied to its download numbers.

As such, once the game drops out the charts, its revenues have peaked. Okay, so this is hardly revelatory information, but Newzoo's presented it in a neat way.

So the benefits of free-to-play are clear, but implementing the model is not uncomplicated.

This week alone, monetisation outfit W3i outlined five ways to fail at freemium, DeNA's Ben Cousins described the challenge of creating a balanced and "coherent" monetisation mechanic and Jon Jordan's been pondering whether EA's approach to F2P in Real Racing 3 could prompt a fan backlash.

But the potential rewards are great. After all, Supercell's portfolio of just two masterfully monetised games has seen it become the top grossing company on the entire App Store.

It's a tantalising tale, but that's quite enough storytelling for one week. Instead, let's look back at the last seven days on PocketGamer.biz.

Platform wars
Industry voices
Casual Connect Europe 2013
For the full list of stories from this year's Casual Connect Europe, visit the event's dedicated page on PocketGamer.biz. 
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