If you've played Draw Something for more than a few hours, you've probably already had to draw a brand, such as Nike, KFC, or Doritos.
Be prepared to draw even more: Zynga is arranging a number of "paid deals" with clients such as the National Hockey League, which will result in associated words featuring in the sketch-'em-up.
OMGPOP CEO Dan Porter has also revealed that Zynga is actively looking to implement a platform that will "get brands to underwrite rewards" in the game.
The number of users that play Draw Something on a daily basis has already taken a sharp decline. Will this drive them away in droves?