New 'paid deals' with likes of NHL mean you're sketching adverts in Draw Something for iOS and Android
by Anthony Usher 4/5/2012
Product: Draw Something
Format: Android, iPhone, iPad
Genre: Casual, Multiplayer
Networking: wireless (network)
If you've played Draw Something for more than a few hours, you've probably already had to draw a brand, such as Nike, KFC, or Doritos.
Be prepared to draw even more: Zynga is arranging a number of "paid deals" with clients such as the National Hockey League, which will result in associated words featuring in the sketch-'em-up.
OMGPOP CEO Dan Porter has also revealed that Zynga is actively looking to implement a platform that will "get brands to underwrite rewards" in the game.
The number of users that play Draw Something on a daily basis has already taken a sharp decline. Will this drive them away in droves?
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