Amnesty and Mobigame release awareness and revenue raising iOS game Bulletproof
Stop bullets
There have been plenty of advertising games on the App Store, and now it seems campaigning organisations are also getting in on the action.
French developer Mobigame (of Edge and Perfect Cell fame), has got together with Agency La Chose to create Bulletproof for Amnesty International France.
It's the organisation's 50th anniversary, and the iPhone and iPad game combines fund raising - the developer's 70 percent share of the 99c price goes direct to Amnesty - with raising awareness over its campaigning.
Amnesty works for the respect, protection and promotion of all rights enshrined in the Universal Declaration of Human Rights 1948, independent of government, political ideology, economic interest or religion.
As for the game itself, it has you tapping on the screen to stop the bullets of a firing squad before they hit you. There are 10 levels of progressively difficult tapping, and you can also sign up to Amnesty's email newsletter within the menu.
You can see the opening trailer, which sets the scene, below.