Following the announcement of its latest quarter earnings, Apple said it's sold a lifetime total of 365 million iOS devices, including 67 million iPads.
It sold 50 million between January and March 2012, including almost 12 million iPads and over 35 million iPhones.
And that hardware is being backed in terms of third party software.
Apple said that there are now 600,000 apps and games in the App Store.
Together the App Store and iTunes generated $1.9 billion in revenue in the quarter, of which Apple got $570 million to cover running costs.
Music and TV companies and game and app developers and publisher shared the remaining $1.33 billion.
Since the digital stores launched, Apple has paid out more than $4 billion.