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Apple's sold 365 million iOS devices, including 67 million iPads

Bigger than consoles?

Product: Apple news | Manufacturer: Apple
Apple news iPhone, thumbnail 1
Following the announcement of its latest quarter earnings, Apple said it's sold a lifetime total of 365 million iOS devices, including 67 million iPads.

It sold 50 million between January and March 2012, including almost 12 million iPads and over 35 million iPhones.


And that hardware is being backed in terms of third party software.

Apple said that there are now 600,000 apps and games in the App Store.

Together the App Store and iTunes generated $1.9 billion in revenue in the quarter, of which Apple got $570 million to cover running costs.

Music and TV companies and game and app developers and publisher shared the remaining $1.33 billion.

Since the digital stores launched, Apple has paid out more than $4 billion.

Reviewer photo
Jon Jordan 24 April 2012
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Apr 2012
Post count:
DavefGranger | 14:54 - 26 April 2012
With Nintendo having just posted their first loss in 30 years, and Nokia, RIM, Sony and to a lesser extent Microsoft all struggling at the moment, it seems pretty soon this bunch of smug c**ts will soon be the only technology company in the world.
Feb 2012
Post count:
Axe99 | 09:52 - 26 April 2012
PS - the subtitle to the article is made even more ridiculous by the fact that it completely ignores the largest competitor to iOS by some margin - Android. Possibly because I think the latest figures put Android as having a larger market share, and this kind of silly numbers game doesn't work so well when you're number 2 ;).

Hell, they don't even break down the sales by different types - 67 million iPads at what level? What generation of iPhone? Thar be a big difference between 'em from a game playing perspective.
Feb 2012
Post count:
Axe99 | 09:44 - 26 April 2012
@Wemeet - not at all, I've played a few quality games on smartphones (I prefer Android to iOS, but Gameloft's catalogue, including Modern Combat, is on both ;)). Playing those style of games on smartphones or tablets is a reasonable thing to do, but, not counting size of screen or processing power (tablets and smartphones still lag behind current gen consoles, which are 5-6 years old now), the control setup alone leaves it as a second-class option. No worries at all if you like it that way, everyone should do what they enjoy. I just find it frustrating that people keep trying to pretend a limited control option setup (touchscreen and tilt/accelerometer) just can't match the options on a controller.

What annoys me isn't people enjoying touchscreen gaming - get into it and have fun - what frustrates me is the implication that touchscreen gaming is eclipsing traditional gaming (which it most definitely isn't). Rather, it's a whole new way of doing things, that lives alongside console gaming. No car owner in their right mind tries to pretend that their family wagon is a better performance machine than a Ferrari, but time and again I hear smartphone/tablet 'preachers' talking up these devices as replacements for traditional gaming - something that the title of the article subtly has a dig at.

On a controller (or a Vita), I've got pretty much instant and reliable access to two shoulder buttons, two sticks, a d-pad and four other buttons (and on the Vita I've also got the touchscreen for secondaries, a la Unit 13).

I've got the option of aiming down the sights, switching weapons, throwing a grenade, reloading, sprinting, knifing, switching to night vision, you name it, instantly at the ready without any need to sacrifice screen real estate. On a touch-only platform, you've already got to sacrifice screen space (and I'm coming from a Galaxy Nexus m'self, one of the largest screens on the market - you've got a significantly smaller screen on your iPhone) just for your movement controls, let alone all the secondaries. What do you do to switch fire mode? Switch grenade type? And it's just not physically possibly to have your fingers resting close to all of the controls like that (and still be able to hold the phone/tablet).

Where touch-only gaming excels is in turn-based games - stuff that doesn't matter if screen space needs to be sacrificed. But you just can't get the same experience with shooters and action based games. It's still fun, but there's _nothing_ that comes close to Killzone 2 or 3 on touchscreen. Or SOCOM. Or MAG, or Battlefield. Hell, even on Modern Combat the AI makes the AI on CoD look intelligent (because you've got less processing grunt for AI on touch devices, at least at this point - it will improve with time).

As for why would you spend $60 on games - it's the experience. Even 'high end' iOS/Android games like Dead Space, which go for $5-$7, pale in comparison to an actual full-feature Dead Space game on console. Like in most places, and plainly obviously with touchscreen games, you get what you pay for. Again, there's _nothing_ wrong with this - if all you're looking for is a cliched shooter like Modern Combat 3 (which is a _good_ cliched shooter, I'm not knocking it) for a bit of lighthearted fun, grab it an enjoy it. But don't go suggesting it's a replacement for console shooters, because it just ain't. It's not about skills - I can play these games just fine - but as an experience, both in terms of flexibility of control and immersion of the game, it's not in the same ballpark.

Oh - and implying someone doesn't have a life on the internet is really great, intelligent argument ;).
Apr 2012
Post count:
WeMeet | 03:00 - 26 April 2012
I think u got an issue... u wouldnt be talking if u played games such modern combat 3 and other great titles i admit that playing fps games on an i device takes some getting used to but once u get good at it then it's as much fun as consoles and dont whine about ur lack of skills. on an i device u always have everything in it and with u tv, gaming, music e.t.c. and why would u spend $60 on games that u might not even get that much time playing (except if u dont have a life).
Feb 2012
Post count:
Axe99 | 00:21 - 26 April 2012
"Bigger than consoles" is probably right for net hardware spend, but then I could say that lifetime sales of landline telephones dwarf Apple's i-devices, and it would be a far more relevant comparison.

They've now got 600,000 apps and games on the app store, and still can't match the best on the PSP and DS, let alone the PSV and 3DS. I-devices are great phone and mobile internet/movie watching devices, but they're living in the dark ages when it comes to gaming. Am happy for those that enjoy gaming on I-devices of course (as a lot of people that are too 'cool' for consoles or handhelds seem to think it's 'cooler' to play on an i-device, and if that helps them get over their emotional issues and have fun, that's a good thing with me :)), and if people don't have the pockets or bagspace to take their handheld with them, then it's better than staring at a wall in a waiting room, but I wish Apple would focus on what i-devices are good at, rather than telling us how many substandard games they have on their store ;).

Tell you what - Apple don't mind taking a good slice of the pie as well - over 25% of revenue on app's sold goes to them - if that's not taking advantage of a closed system, I don't know what is ;). While piracy is an issue, devs get a much better deal on Android ;).