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 IPHONE NEWS

R.I.P. 59p - Apple increases UK App Store prices

But Australia's go down

Product: App Store | Manufacturer: Apple
 
App Store iPhone, thumbnail 1
Apple has adjusted its international App Store prices, with several game price points in the UK going up. In Australia, meanwhile, The Next Web is reporting that prices are going down. 

We'll have a fuller picture of the situation tomorrow no doubt, but in the meantime we'll update this story with a chart of UK prices new and old. 

59p is now 69p (17 per cent)
£1.19 now £1.49 (25 per cent)
£1.79 now £1.99 (11 per cent)
£2.39 now £2.49 (4 per cent)
£2.99 still £2.99 (-)
£3.49 now £3.99 (14 per cent)
£3.99 now £4.99 (25 per cent)
£4.99 now £5.49 (10 per cent)
£5.49 now £5.99 (9 per cent)
£5.99 now £6.99 (17 per cent)
£6.99 now £7.99 (14 per cent)
£7.49 now £8.99 (20 per cent)
£8.99 now £10.49 (17 per cent)
£9.49 now £10.99 (16 per cent)

In-app payments, which work on the same scale, have also increased in price.

Will Wilson says: "This is actually a little more important than just a simple rise of 10p for Angry Birds. One of the factors in determining UK inflation now is smartphone app prices (alongside the handsets themselves). Any rise to prices - especially the lowest band - will be reflected in the next inflation report."

Mark Brown says: "This is the biggest economical disaster since Chomps became 17p."


 

Reviewer photo
Rob Hearn 13 July 2011
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Show: Latest | Oldest
Joined:
Mar 2011
Post count:
17
wepoo | 02:36 - 15 July 2011
I agree with the mentality of pricing. Now most of my games are 0.99AUD rather than 1.19AUD I am almost inclined to buy with less conviction.
Joined:
Jul 2011
Post count:
1
Thedude | 06:38 - 14 July 2011
Omg! A 10p price rise! Thats like...half a freddo!
Joined:
Jul 2011
Post count:
2
Maniacfive | 23:03 - 13 July 2011
I bet this doesn't affect the lower tier too much. £0.69p is still cheaper than a single and still 'doesn't even seem like real money' territory. The same is kind of true of the sub £2.00 prices. But I bet good money, (a whole quid in fact ;) that devs with apps at the old £3.99 price point suddenly notice a big drop off in sales at the new £4.99 price.

Big difference mentally between 'almost four quid' and a whole fiver.
 
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