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 ANDROID NEWS

Russian bank to launch limited edition Angry Birds-branded credit card

Fling the plastic

Summary News Review Screens Videos Articles Tips  
Product: Angry Birds | Developer: Rovio | Genre: Casual
 
Angry Birds Android, thumbnail 1
The Moscow-based Promsvyazbank has teamed up with Internet Retail Solutions (Irsol) to unveil an upcoming line of Angry Birds-branded bankcards.

While perhaps not as flashy as Angry Birds jewelry, the Russian credit cards are just another indication that the immensely popular Angry Birds brand is becoming a global marketing juggernaut.

The Moscow Times reports that this tie-in is the first official Angry Birds product licensed by Rovio in Russia.

Charging Angry Bird


The limited supply of cards will be made available on June 4th, with an initial run of 100,000 units. Promsvyazbank may produce more cards, assuming that consumer demand is strong enough.

Promsvyazbank is charging a modest 499 ruble ($15) annual service fee for the cards but is hoping to make more money through turnover and frequent payments.

Speaking on behalf of the bank, Ivan Pyatkov summarized their marketing strategy for the cards succinctly by stating, "We hope that customers will actively use this ‘plastic’ to pay for goods and services."
 

Reviewer photo
Matthew Diener 28 May 2012
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