Virgin Media has partnered with website Eurogamer and the University of Abertay Dundee on a campaign dubbed the 100 Day Game Project, which challenges budding game developers to create a top mobile title in - you guessed it - 100 days.
In fact, the campaign calls for the "best emerging young games developers in the UK" to create the "new Angry Birds" by May 27th. No mean feat.
Entries will be judged by a panel that features the likes of Douglas Hare from Outplay Entertainment, David Hamilton from Digital Goldfish, Craig Lawson from Ubisoft Reflections, and Tom Champion from Eurogamer.
The winning team, which will be chosen in mid-June, will meet up with mentors in Dundee to "turn their concept into a reality". Then, a beta of the game will launch during the Eurogamer Expo event that's being held on September 27th.