Many companies will do anything to have you reaching for your wallet, and with sites like Facebook raking in huge amounts of internet traffic it was only inevitable that some less than conscientious business practices would come into play.
One such company to freely admit using a 'scammy' business model in its early days is the social gaming giant Zynga - of FarmVille and Mafia Wars fame.
Zynga CEO Mark Pincus, in a video recently released on TechCrunch, said, "I knew that I wanted to control my destiny, so I knew I needed revenues, right, fucking, now."
He went on to say, "Like I needed revenues now. So I funded the company myself but I did every horrible thing in the book to, just to get revenues right away. I mean we gave our users poker chips if they downloaded this zwinky toolbar which was like, I dont know, I downloaded it once and couldn't get rid of it. *laughs* We did anything possible just to just get revenues so that we could grow and be a real business."
The practices he mentions are the ways you can claim the currency for Zynga games (Reward Points in Mafia Wars for instance). If you don't choose to open your wallet to Zynga directly, there are various offers that promises reward points upon completion of a survey, questionnaire, or whatever.
Unfortunately, this is where the problem starts. Entering your details, mixed with unclear information, can mean you are signed up to a subscription without even knowing about it till it's too late.
We're not sure which is most shocking: the revelation that most of these offers are 'horrible' and account for a third of Zynga's revenue, or how open Mark Pincus has been about the whole affair. In his defence, though, he made it clear he wants to fix the problem.
Facebook hasn't done much to prevent this sort of thing happening, so it would appear it's up to the developers themselves to rectify the issue.
He is not admitting to it. He is bragging about it
m.owen |15 November 2009
i knew those games were no good as soon as you read u have to pay money to advance in the game alarm bells ring how low, well i must say it is up to the people who use these game to reilize what they are doing if we are all aware then people like him won't get away with it
l.bauer |21 January 2010
Can it be okay if you never put money into it? I think farmville is fun and I would never put $$ in it. I have not answered any surveys, either.
D Smith |21 January 2010
I love playing these games and have never put any money into it. You do have to be careful. It is tempting to want to get more farmville cash, but it is like other things on the internet that seem to lure you in and make you think you will get something for nothing.
