They'll shove brands on anything these days: school lunch boxes, kids' pants, and, if Twilight is anything to go by, a Volvo XC60.
Just why people want to own what are essentially the same products, usually at a higher price, simply because they come plastered with pictures of whatever Hollywood pin-up happens to be starring in the movie in question is beyond me, yet sell these toys and trinkets do.
Memory Quest is essentially that very same lunch box or pair of pants, albeit in mobile form.
A matter of memoryA twist on Concentration, Pelmanism, or Pairs – depending on the name you know it by – Memory Quest is a case of turning over a series of cards to match up pairs of symbols, different coloured diamonds, and gems.
Spotting them simply involves using the '5' key to turn them over in twos, any pairs you make disappearing from the board.
However, unlike standard Pelmanism, Memory Quest throws other hurdles in your way to keep things fresh. Every failed attempt you make to find a matching pair fills up a gauge that, when topped, adds further tiles to the pile. As such, the idea is to complete each stage with as a few a moves as possible.
Power-ups to the peopleThings get more complicated the longer you play, however. One round turns everything on its head – quite literally – the board spinning around 180 degrees and sending the tiles flying accordingly.
As a result, your own arsenal is suitably improved, power-up tiles that match with any symbol, halt time or blow up half the board coming to your aid and helping you make enough matches in quick time.
None of this really has anything to do with the Twilight Saga, however. While pictures of Patterson and co. adorn the background, that's about as far as it goes – this is a game with a film loosely and unapologetically tagged onto it.
While that might be a touch disappointing for fans of the franchise, it counterbalances GameHouse's other Twilight releases – quizzes almost solely focused on the saga's devotees – well, serving up a neat little puzzler that anyone can enjoy.
And a neat little puzzler it is too. Not especially challenging, or even original despite the odd nuance here and there, but ultimately, and most importantly, it's playable.
So while the Twilight stars might be reduced to nothing more than visual stimuli, The Twilight Saga: Memory Quest proves to be the franchise's finest hour on mobile.
The Twilight Saga: Memory Quest
The most 'game' like of all the Twilight releases, Memory Quest's pairs-like play has very little to do with the film, but benefits from it
Keith Andrew
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font. He's also Pocket Gamer's resident football gaming expert and, thanks to his work on PG.biz, monitors the market share of all mobile OSes on a daily basis.