It's only a matter of weeks since I was stood on-stage at GDC Mobile, suggesting politely that since more than half of mobile game buyers are female, perhaps it would be an idea to tone down the sexism in games a wee bit.
It's not about being prudish, but more about recognising that endless bikini babes and game plots that involve collecting them like trophies might not appeal to, well, half your potential customers.
With that in mind… Sex Trip is a new mobile game that sees you playing a bloke who has to "break hearts of as many women as possible" by having sex with them, using "his own skills in order to conquer adamant girls".
And that's not all. See, you have to avoid their pimps, since this is Amsterdam, and all the women you meet are presumably prostitutes. Although that doesn't stop them accepting gifts as part of the 'flirtation' process.
Ah well, so much for that toning down the sexism idea. Developer Inlogic says it plans to launch more titles set in different cities around the world.
It might sell tonnes of downloads if advertised in the back section of Nuts magazine but, somehow, we can't see this game coming to your operator portal anytime soon.