Nokia extends deal with Zynga, brings two popular games to its feature phones
by Matthew Diener 17/8/2012
Product: Nokia news
Nokia has taken a bit of a knock in the smartphone business this year, but it is upping the ante for its feature phones.
The Finnish handset manufacturer announced an extension of a deal with Zynga that will make Draw Something and Poker available for its series of Asha Touch feature phones.
Both games will be available to download free from the Nokia Store this autumn, though in-app credits will be available for purchase.
A win-win deal
Both Nokia and Zynga stand to benefit immensely from this deal extension. From Nokia's perspective, it hopes to continue to draw consumers to its powerful line of feature phones, like the Asha Touch.
Zynga, on the other hand, stands to gain a sizeable number of new customers from this deal, particularly in areas of the world where Nokia is the leading handset manufacturer.
"It's great to expand our offering of Zynga games to deliver more blockbuster titles across our portfolio of mobile devices, giving consumers great choice and tremendous value," Bryan Biniak, VP & GM, global partnering & application development, Nokia, said in a statement.
"With premium design, powerful hardware, and outstanding gaming capabilities, we're redefining what consumers expect from today's feature phone experience."
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