Groundbreaking web drama Afterworld to get mobile game

Product: Afterworld: Global Contact | Publisher: Glu Mobile | Genre: Film/ TV tie- in

by Stuart Dredge

Heard of Afterworld yet? You will. It's a "photo-realistic, post-apocalyptic animated series" that's being screened exclusively online, on MySpace.

Oh, and it cost $3 million to make and has all manner of Web 2.0 wizardry running around it (such as an interactive online map to follow the hero's progress, characters with their own MySpace blogs and so on).

Anyway, we're writing about it here because Afterworld is also getting its own spin-off mobile game, courtesy of Sony Pictures International – one of the financers of the series.

The company will be releasing the mobile game next year, although presumably that'll depend on how popular the first ten episodes of the web drama have been.

It's an interesting idea, though, creating mobile games based on Web 2.0 branded entertainment. Has any publisher signed up YouTube star lonelygirl15 yet? If not, they should.

And those Chinese Backstreet Boys, too.

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