AOL launching ad-funded mobile games
It's teaming up with Cellufun to do it
AOL has announced that it's offering a bunch of free ad-funded mobile games through its mobile portal in the US.
They're not Java games, though: they're mobile web games from US firm Cellufun. Included is Call of the Pharaoh, which was the joint winner of the Best Mobile Game Award at Mobile World Congress last month.
Other games being offered through AOL include Space Wars and Ice Fishing. AOL is selling all the adverts within the games through its Third Screen Media mobile advertising subsidiary.
It's a coup for Cellufun, which is now claiming five million unique players a month of its mobile games.
Meanwhile, its politically-themed boxing game The Mobile Ring, which lets you beat the bejaysus out of Obama with Hillary (or vice versa, if you fancy a more real-world inspired approach) has apparently been played more than two million times in the last 120 days.
The games can be accessed by pointing your phone's WAP browser to http://wap.aol.com/games – and having just tried it, the site does work from the UK as well as the US.
