Holly Willoughby and Fearne Cotton to promote Ubisoft's Imagine DS games
Don't expect any gratuitous flesh shots inside - these are kids' games, after all
Here's an unusual sight for a video game promotion featuring attractive lady celebs: they have all their clothes on. However, it's not too surprising considering the celebs in question – Holly Willoughby and Fearne Cotton – have been snapped up by Ubisoft to promote its Imagine range of girl games.
Ubisoft announced the partnership today, saying that the duo will be promoting the titles across a range of media over the next year. The games include Imagine Girl Band, Imagine Teacher and Imagine Movie Star.
Holly Willoughby is best-known for fronting Dancing on Ice in low-cut dresses and presented a dating programme that I quite enjoyed once – figured you'd be interested in that.
Fearne Cotton, on the other hand, co-hosts a weekend chart show on Radio 1 and has presented a load of other mostly music-based stuff.
Ubisoft's research has shown that its target audience "loves watching them on TV and aspires to be just like them".
"The Imagine range is great for young girls who want to express themselves, have fun and let their imagination run wild," Holly and Fearne said of the partnership, apparently in unison. "There are lots of games being launched this year so there will be something for everyone. The games are brilliant fun and we're delighted to be involved in such a big, exciting campaign. We're also loving being able to play all the games together!"
Believe that and you'll believe anything. Look out for images of Holly and Fearne cavorting with a DS in an issue of Mizz near you soon.
